Overview
The Ford Puma Gen-E translates the manufacturer's best-selling compact crossover into a fully electric package. Retaining the Global B-car platform shared with its petrol-powered sibling, it enters a highly competitive B-segment EV market against established contenders like the Hyundai KONA Electric and Kia EV3. It focuses on driving engagement and clever packaging rather than chasing an oversized battery, providing an accessible and efficient transition for mainstream buyers.
Design
Visually, the Gen-E remains closely aligned with the standard crossover layout of the internal combustion engine variants. The main point of differentiation is a fully covered-off front grille and the lack of any exhaust pipes. Aerodynamic optimization plays a heavy role across the exterior, featuring a completely enclosed underbody designed to maximize efficiency. Two exclusive paint options, Electric Yellow and Digital Aqua Blue, help set the model apart from the petrol range, while the vehicle sits on a fractionally raised ride height due to its underfloor battery pack.
Interior
The cabin balances modern display technology with practical ergonomics. The dashboard features a prominent 12.0-inch landscape infotainment display running Ford SYNC 4 software, combined with a 12.8-inch digital instrument cluster behind the two-spoke steering wheel. To maximize storage, the traditional central gear shifter has been replaced by a column-mounted stalk behind the wheel, freeing up space for an open center console with flexible cupholders. Premium trims elevate the cabin environment with partial-synthetic leather seats and a dual-sunroof setup that covers both front and rear passenger rows.
Performance & Powertrains
Power is delivered by a front-mounted electric motor that generates 166bhp. This is paired with a 47kWh battery. Performance includes a 0–62 mph acceleration time of 8.0 seconds and a maximum speed of 99 mph. The range sits at 259 or 251 miles depending on the trim, frequently reaching beyond 6.0 mi/kWh on urban streets. Charging support a maximum DC fast-charging speed of 100 kW, allowing a 10% to 80% replenishment in 23 minutes. Home charging utilizes an 11 kW AC on-board charger, which fills the battery in approximately 5 hours on a three-phase connection or roughly 7.5 hours via a standard 7.4kW domestic single-phase charger.
Practicality
Luggage space serves as a primary highlight, anchored by an expanded lower compartment beneath the boot floor. Re-engineered for the electric model, this "Gigabox" provides 145 liters of waterproof, drainable storage, elevating the total rear luggage capacity to 574 liters. Up front, the omission of an engine allows for a dedicated 43 litre frunk. Passenger space remains highly functional, offering a raised seating position that preserves headroom even when optioned with the panoramic glass roof layout.
Buying
The range starts from a price of £29,995 for the entry-level Select specification, rising to £31,995 for the mid-tier Premium variant, and topping out at £34,295 for the high-spec BlueCruise Edition. Standard equipment includes a wireless smartphone charging pad, connected navigation, and extensive active driver safety aids. The EV Hub recommended configuration is the entry-level Select trim paired with the optional BlueCruise Driver Assistance Pack. This setup keeps the price highly competitive while integrating a 360-degree camera system, blind-spot monitoring, and lane-centering with lane change assist.