Overview
The Peugeot e-308 is an all-electric C-segment family hatchback designed to compete with models like the Volkswagen ID.3 Neo, Cupra Born, and Nissan LEAF. Offered alongside its SW estate counterpart, the e-308 brings Peugeot's distinct French flair to the compact EV segment. Positioned as a stylish daily driver, it focuses on light weight and real-world efficiency rather than massive battery packs or aggressive acceleration.
Design
The exterior features sharp lines, a prominent frameless grille, and Peugeot's signature claw LED daytime running lights. The sleek silhouette avoids the taller, bulkier proportions typical of purpose-built EV platforms, maintaining a traditional low-slung hatchback profile. Higher trims include full Matrix LED headlights, rear three-claw LED light signatures, and model-specific 18-inch aerodynamic alloy wheels designed to reduce drag.
Interior
Inside, the cabin features Peugeot's i-Cockpit layout, consisting of a compact steering wheel paired with a raised 3D digital driver display. The dashboard uses high-grade materials, soft-touch plastics, and customisable i-Toggles switches sitting beneath the 10-inch HD infotainment touchscreen. Higher trim levels add Alcantara upholstery, heated front seats, and an illuminated brand logo on the steering wheel.
Performance & Powertrains
Power comes from a single front-mounted electric motor producing 156 hp and 270 Nm of torque. Acceleration from 0-62 mph takes 9.3 seconds, reaching a top speed of 106 mph. Energy is supplied by a 55kWh gross battery pack, delivering up to 280 miles of range. DC rapid charging tops out at 100 kW, allowing a 10% to 80% recharge in approximately 33 minutes. Driving modes include Eco, Normal, and Sport, with a 'B' mode button on the gear selector to engage enhanced regenerative braking.
Practicality
Boot capacity sits at 361 litres with the rear seats upright, expanding to 1,271 litres when folded flat. Cabin storage options include a deep central console, generous door bins, and a dedicated smartphone shelf with wireless charging. Rear passenger legroom and headroom are adequate for average-sized adults, though slightly tighter than competitors building on bespoke flat-floor EV platforms.
Buying
Pricing starts at £30,995. Trims are structured across Allure and GT variants. The EV Hub recommended configuration is the e-308 Allure 55 kWh, which comes standard with the 10-inch touchscreen, wireless Apple CarPlay and Android Auto, heated front seats, matrix LED headlights, and 18-inch alloy wheels, offering the best overall value without stretching to the higher-cost GT trim.